6 products that Apple killed before they could launch, from 'Project Titan' to its long-rumored TV

Apple killed projects working on a TV, wireless charging mat, and a hybrid fax machine before they were released.

6 products that Apple killed before they could launch, from 'Project Titan' to its long-rumored TV
Apple WWDC main stage
Apple hasn't announced many products that have ended up being shelved, but there are a few unreleased experiments that stand-out.
  • Apple abandoned its efforts to make a self-driving EV car to focus on generative AI.
  • It's not the first time the tech giant cancelled a product in the making. 
  • These are 5 products that Apple killed in the past before they were launched.

Apple has killed its decade-long effort to build its own car.

Under the name "Project Titan," the tech giant was working on building an electric vehicle with self-driving features.

But as of Tuesday, the project was canceled thanks to production challenges and concerns around low profit margins, Bloomberg reported, citing anonymous sources.

Executives told the 2,000 employees on the EV team that they'll be moved to roles around the company's generative AI products, according to Bloomberg. Some may soon be laid off, the outlet reported.

But this isn't the first time Apple abandoned a project.

Here are 6 products the tech giant abandoned before they got the chance to hit the market:

The Frankenstein machine
Former Apple CEO Gilbert R. Amelio (R) and Apple co-founder Steve Jobs on stage in 1996.
Former Apple CEO Gilbert R. Amelio (R) and Apple co-founder Steve Jobs on stage in 1996.

The Apple Paladin was set to combine a computer, fax machine, scanner, and phone — all in a single product. It included a screen and a phone handset attachment, photos of the prototype show.

The project was discontinued in the mid-90s for undisclosed reasons, Engadget reported.

The 90s precursor to the iPhone

First unveiled in 1993, the Apple W.A.L.T phone (short for Wizzy Active Lifestyle Telephone) was another fax machine combo, this time with a phone.

The unreleased phone included a touchscreen, caller ID, an internal address book, and a stylus, according to tech reviewer Sonny Dickson. It also had features like online banking access, ringtone customization, and handwriting recognition.

Only a handful of prototypes were built before the project ended, according to Dickson.

A charger for three devices — at once.
Apple iPhone 10  Wireless Mat

AirPower, a charging mat able to wirelessly power three devices at a time, was unveiled alongside the iPhone X in 2017.

It was set for a 2018 launch but was delayed by technical issues, reportedly stemming from its heat management.

The delays sparked plenty of speculation about its fate and Apple finally pulled the plug on the AirPower in 2019.

But it wouldn't be the company's last foray into wireless chargers.

The MagSafe charger that never was.
Apple's unreleased MagSafe
Apple never announced its "Magic Charger," but several people who managed to obtain it posted images of the unreleased device to Twitter (now X).

Undeterred by its AirPower experiment, Apple introduced the MagSafe line of wireless chargers in 2020. A few years later, images began to circulate online of an unreleased MagSafe product, apparently known as the "Magic Charger." It was essentially a foldable metal stand with an integrated MagSafe puck, allowing you to charge your iPhone while upright.

It's not clear what happened to the Magic Charger. The Verge speculated that Apple saw it as impractical; it was bulky and could only hold an iPhone in landscape orientation.

In any case, plenty of other MagSafe stands are now available on the market.

Apple's forgotten i-HDTV?
Apple TV
Instead of an HD display, Apple's television ambitions pivoted to the AppleTV box (pictured).

Apple reportedly spent over a decade developing an ultra-high-definition television set before canceling the project indefinitely in 2015.

The tech giant decided it'd be hard to set itself apart from top-level competitors like Samsung, despite rumored features like a transparent glass screen with a laser-generated image, according to the Wall Street Journal.

Instead, the company pivoted to developing a microconsole media player, AppleTV. Its streaming platform, Apple TV+, is part of CEO Tim Cook's focus on growing the tech giant's services business.

Project Titan ran out of gas.
A used car dealership in Singapore.
Apple envisioned a fully-autonomous electric vehicle, but decided to call it quits once the project looked like it had run out of road.

In 2024, Apple abandoned its project to build its own car, Bloomberg reported.

The tech company's multibillion-dollar effort — a decade in the making — aimed to build a fully autonomous electric vehicle.

In January, Bloomberg reported that Apple was scaling back features and delaying its launch date.

Previously, Tim Cook had said that Apple saw the autonomy of a self-driving EV as a "core technology" worth exploring. But he added an important caveat.

"We investigate so many things internally," Cook said. "Many of them never see the light of day."

Read the original article on Business Insider

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