Looks like there won't be an Apple car after all
Apple is ending its electric car project its been working on for about a decade, sources told Bloomberg.
Fernando Gutierrez-Juarez/Getty Images
- Apple is ending its electric car project about a decade in the making, sources told Bloomberg.
- Executives at the tech company broke the news to nearly 2,000 employees on the EV team.
- Some will be moved to different roles focused on generative AI. Others may get laid off.
Apple is reportedly abandoning a decadelong effort to manufacture its own electric car, sources familiar with the matter told Bloomberg.
As of Tuesday, Apple executives Jeff Williams and Kevin Lynch internally broke the news to nearly 2,000 employees working on the EV team known as the Special Projects Group.
They said many of the employees involved in the project will be moved to the company's artificial intelligence division to focus on its generative AI projects.
Several hundred hardware engineers and car designers part of the team may be able to apply for other open roles at Apple, per Bloomberg. An undisclosed number of layoffs is imminent.
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