This Is Trump’s Message

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We might as well start with the lowlight of last night’s Trump campaign rally at Madison Square Garden. That would be Tony Hinchcliffe, a podcaster who’s part of Joe Rogan’s circle, and who was the evening’s first speaker.

“These Latinos, they love making babies too. Just know that. They do. They do. There’s no pulling out. They don’t do that. They come inside,” he joked. “Just like they did to our country.” A minute later: “I don’t know if you guys know this, but there’s literally a floating island of garbage in the middle of the ocean right now. Yeah, I think it’s called Puerto Rico.” It took a few more minutes before he got to the joke about Black people loving watermelons. Novel, edgy stuff—for a minstrel show in 1874.

Other speakers were only somewhat better. A childhood pal of Donald Trump’s called Vice President Kamala Harris “the anti-Christ” and “the devil.” The radio host Sid Rosenberg called her husband, Doug Emhoff, “a crappy Jew.” Tucker Carlson had a riff about Harris vying to be “the first Samoan-Malaysian, low-IQ former California prosecutor ever to be elected president.” Stephen Miller went full blood-and-soil, declaring, “America is for Americans and Americans only.” (In 1939, a Nazi rally at the old Madison Square Garden promised “to restore America to the true Americans.”) Melania Trump delivered a rare public speech that served mostly as a reminder of why her speeches are rare.

[Read: How Joe Rogan remade Austin]

Only after this did Trump take the stage and call Harris a “very low-IQ individual.” He vowed, “On day one, I will launch the largest deportation program in American history.” He proposed a tax break for family caregivers, but the idea was quickly lost in the sea of offensive remarks.

Republicans who are not MAGA diehards reacted with dismay and horror—presumably at the political ramifications, because they can’t possibly be surprised by the content at this point. Politico Playbook, a useful manual of conventional wisdom, this morning cites Republicans fretting over alienating Puerto Ricans and Latinos generally. (Yesterday, Harris visited a Puerto Rican restaurant in Philadelphia and received the endorsement of the Puerto Rican pop superstar Bad Bunny.)

“Stay on message,” pleaded Representative Anthony D’Esposito, a New York Republican in a tight reelection race. That’s ridiculous. This—all of this—is the message of Trump’s campaign. Other Republicans may cringe at the coarseness of these comments, or worry that they will cost votes, but they made their choice long ago, and have stuck with them despite years of bigotry and other ugliness.

[Adam Serwer: J. D. Vance’s empty nationalism]

Trump is running on nativism, crude stereotypes, and lies about immigrants. He has demeaned Harris in offensive and personal terms. He’s attacked American Jews for not supporting him. His disdain for Puerto Rico is long-standing, and his callousness after Hurricane Maria in 2017 was one of the most appalling moments of an appalling presidency. He feuded with the island’s elected officials, his administration tried to block aid, and he tried to swap the American territory for Greenland. (The Trump campaign said that Hinchcliffe’s routine “does not reflect the views of President Trump or the campaign,” which is also absurd. He was invited by Trump to appear at a rally for Trump’s campaign, and made the joke standing at a lectern emblazoned with Trump’s name.)

The Trump campaign itself may be perfectly happy with how it all went down. Madison Square Garden, the most famous venue in Manhattan, a place that still enthralls him, was packed to the rafters for him. Counterprotests were muted, even as speakers at the rally boasted about entering the beating heart of liberalism. (As The New York Times’ Nate Cohn writes, New York City has moved somewhat toward him, though any hopes of his winning the city or the state remain far-fetched.)

[David A. Graham: Donald Trump’s dog whistles are unmistakable]

The whole point of the rally was provocation. Trump has long demonstrated a view that it’s better when people are talking about him—even if they’re outraged—than talking about anyone else. The record is murky: Trump won in 2016 but lost the popular vote, lost in 2020, and led his party to poor performances in 2018 and 2022. But he appears to believe that this year could be different. Trump calculates that if people are thinking about immigration and race, they will move toward him, even if they disapprove of the policy solutions he’s offering (or just don’t believe he’ll implement them).

Some Democrats agree, and fret that the Harris campaign’s recent turn toward attacking Trump is a missed opportunity for the Democrat to make a positive case for herself or refocus on economic issues. The pro-Harris super PAC Future Forward warns in an email that “attacking Trump’s fascism is not that persuasive,” while Secretary of Transportation Pete Buttigieg, a Harris surrogate, warned that the rally was “bait.”

As a matter of electoral calculation, focusing on the offensive remarks last night may be unhelpful for Harris. But as an encapsulation of what Trump stands for as a candidate, and what he would bring to office, the rally was an effective medium for his closing message.