Our Love-Hate Obsession With Commencement Speeches

They appear every spring, like crocuses or robins or perhaps black flies: commencement addresses. Thousands of them, across the country and across the variety of American higher education—two-year schools, four-year schools, small colleges, universities both public and private, schools of every kind. And they will appear again, despite how unusual this spring has been. Many campuses have been roiled by protests about the war in Gaza, and some institutions will curtail graduation ceremonies. But the members of this undergraduate class, who had their high-school graduations shut down by COVID in 2020, have long looked forward to a second chance at a commencement ceremony. Over the next month or so, even in the face of disruptions or cancellations, commencement addresses will be delivered to about 4 million students earning some kind of college degree.

Most of these addresses will pass into oblivion. It is a cliché for commencement speakers to open their remarks by confessing that they remember nothing about their own graduation: They have forgotten not just what was said, but who said it. Yet even if most commencement addresses prove far from memorable, the press and public eagerly anticipate them. News stories appear throughout the winter and early spring announcing who will speak where. Then, when the speakers have spoken, journalists and commentators rush to judge which should be considered the year’s best.

A few speeches are anointed as classics to be visited or revisited for years. Admiral William McRaven’s 2014 address at the University of Texas at Austin has had more than 60 million YouTube viewers, all eager to learn the 10 takeaways from his Navy SEAL training. Thousands of Americans likely hear echoes in their head every morning of his promise that if you “make your bed,” it will change your life. More than 60 million people have also watched Steve Jobs’s Stanford University speech from 2005, which eerily anticipates his own death and urges graduates to “follow your heart.” J. K. Rowling’s 2008 Harvard talk about failure and imagination has attracted tens of millions of viewers, as has David Foster Wallace’s 2005 Kenyon College address, “This Is Water.” All of these also ended up in print as well, designed to make attractive gifts. Admiral McRaven’s book became a New York Times No. 1 best seller. When Wallace died, in 2008, The Wall Street Journal republished the speech in his memory.

[Read: A commencement address too honest to deliver in person]

Commencement greatest hits reach well beyond these chart-toppers. Time, The New York Times, The Washington Post, Slate, Elle, and countless other outlets run articles each year on the season’s winners. “Looking for some new words of wisdom?” NPR asks on its website. The headline of its online database lists the 350 “Best Commencement Speeches, Ever” in alphabetical order (but, curiously, by first name), from Aaron Sorkin to Zubin Damania. Can all 350 really be the “best”?

The assumption behind commencement speeches seems to be that even as graduates don their black robes and mortarboards, they don’t yet know quite enough. They must await, or perhaps endure, some final instruction, absorb some last missing life lesson, before they can be safely launched into what their education has supposedly prepared them for. Almost always these days, this instructional capstone is delivered by someone outside the institution, someone expected to have insight that extends beyond a university’s walls—perhaps representing a first step in the students’ transition into the “real world.” Many colleges and universities try to attract the most famous person they can. As graduation season approaches, speaker announcements take on the hallmarks of a competition: Which institutions did President Barack Obama choose for his three or four addresses each year? Who snagged Oprah Winfrey? Or Taylor Swift?

Seeking a famous speaker may, on one level, represent an unseemly preoccupation with celebrity. But it fits the logic of the occasion. What better time to hear from someone who is regarded as, at least in some way, distinguished? Someone who has led what an institution perceives to be an inspiring and successful life? Yet even before our present moment of cancel culture and partisanship, university leaders have had to worry about selecting a speaker who might spark disruptions in a ceremony meant to be a celebration. High Point University, in North Carolina, which in 2005 welcomed Rudy Giuliani—admired in the aftermath of 9/11 as “America’s mayor”—presumably would not make that choice again today. Every spring sees its complement of speakers who are protested, heckled, or disinvited.

Speakers, in turn, are attracted by a prestigious invitation, or perhaps by the presence of a child or grandchild in the graduating class—and, at times, by the offer of a substantial honorarium. Some institutions, though a minority, pay their speakers what can be hefty sums. One agent who represents a portfolio of prominent entertainers observed that fees for graduation speakers may go as high as $500,000. “Universities are vying for customers in the form of admissions, and this can be a great way to advertise and get people on campus,” she explained. When Matthew McConaughey’s $135,000 honorarium from the University of Houston was made public by inquisitive journalists in 2015, he quickly assured critics that he had donated it to charity. The Boston Globe touched off a small scandal when it reported the same year that three state schools had paid speakers $25,000 to $35,000 each.

Serving as a commencement speaker is not all glory. Usually the honored guest must perform as the centerpiece of the lunches, dinners, and meet and greets that surround the actual ceremony. And of course there is the speech. Someone has to write it. It seems unimaginable that anyone other than David Foster Wallace could have created “This Is Water,” and Kenyon students remember seeing him surrounded by sheets of paper, inking in edits and scribbling addenda right up to the start of the ceremony. At Harvard, J. K. Rowling opened her remarks by admitting to the months of anxiety she experienced as she wrote her address. At least, she noted, her worries had resulted in her losing weight. Rowling’s speech was greeted with a two-minute standing ovation. Yet she vowed never to give a commencement address again.

Many speeches are composed by someone other than the person who utters the words. Commencement speeches are not just a cultural ritual; they are an industry. A former Obama speechwriter told me recently that the springtime atmosphere at the Washington, D.C., public-affairs and communications firm where he now works is like the high-pressure environment of an accounting firm during tax season. Some of the market comprises regular clients, but a number of customers are one-offs. A lot of speechwriters hate doing commencement speeches, he said; they find it nearly impossible to come up with something fresh and compelling. These addresses, he went on, are unlike other genres of speeches, which tend to focus on the speaker. A commencement address has to be about the graduates: It is their day. Getting the “trite ideas out”—Pursue your passions! Turn failure into opportunity!—can be the first step toward “shaking loose” an idea, an angle that is distinctive to a particular speaker, place, and moment.

In any given year, a speaker in high demand will deliver addresses at several colleges and universities. Barack Obama gave 23 graduation speeches during his presidency. In principle, these speeches should not be the same; each audience, each institution, each graduate wants to feel special. Besides, in this digital age, you are going to get caught. When word got around, in advance of his 2005 Class Day speech at Harvard, that the Meet the Press host Tim Russert sometimes recycled his remarks, students at Harvard passed around bingo cards printed with some of his favorite phrases and encouraged attendees to play.

Senator Chuck Schumer doesn’t care about being caught. He loves graduations, and shows up, sometimes unannounced—perhaps even uninvited, though none of his hosts has ever said so—at as many as eight commencement ceremonies across the state of New York every year. He delivers the same speech every time. A student complained on a Reddit thread that he had heard the speech five times in six years—at his high-school, college, and graduate-school commencements, and at his sister’s high-school and college ceremonies. “OH F****,” his long-suffering family finally proclaimed, “NOT AGAIN.” (Perhaps, another Reddit contributor suggested, the graduates could arrange to do a sing-along.) When John Oliver, the host of HBO’s Last Week Tonight, learned about Senator Schumer’s springtime follies, he couldn’t resist showing clips of him saying exactly the same thing year after year after year, with the same verbal sound effects and hand gestures—an “endless graduation-speech time loop.”

The peril of graduation speeches is that, however hard you struggle, you are in danger of repeating not just yourself but every person who has ever given one. Asked to generate a commencement address, ChatGPT produces a script that sounds like every speech you’ve ever heard, because it is in fact just that: a distillation of everything everyone has ever said, or at least everything that ChatGPT has found available in its training data. Graduates should practice resilience, pursue purpose, nurture relationships, embrace change, innovate, accept their responsibility to lead, and persevere as they embark on their journey into “a world of infinite possibilities.”

[Read: What John F. Kennedy’s moon speech reveals 50 years later]

We have all heard this speech. We’ll hear versions of it again this spring. But we hope for something better, and we’ll scour newspapers and the internet to see if it has been delivered somewhere. We ask powerful, accomplished people to stand before us and, for a moment, present a different self—to open up, become vulnerable, be reflective, let us see inside. What is a meaningful life, and how do I live one? These are questions that are customarily reserved for late nights in undergraduate dormitories, for the years before the at-once tedious and terrifying burdens of Real Life—careers, mortgages, children, aging bodies, disappointed hopes—overtake us.

Everything and nothing is at stake in a commencement address. Maybe you have already heard it eight times. Maybe there was nothing worth hearing in the first place. But perhaps you will encounter a speaker who, even in this tumultuous spring, can reach across the chasm of innocence and experience separating graduates and the person talking to them. The old endeavor to imagine themselves young and look through fresh eyes again; the young begin to imagine themselves old, as they will become all too soon.

The best commencement address is a gift—of self and of hope across generations. It is not surprising that these speeches so rarely succeed. The surprise should be when they do. Innocence can only faintly imagine experience. No generation can really explain to another what is to come. And experience can never recapture innocence, however wistful we may be for what has been lost. The beauty of commencement speeches is that they represent a moment when we try.