‘AI-powered’ ad ignites creator controversy on Instagram

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. Director Wes Walker […] © 2024 TechCrunch. All rights reserved. For personal use only.

Technology Mar 14, 2024 0 42 Add to Reading List

‘AI-powered’ ad ignites creator controversy on Instagram

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. Director Wes Walker […]

© 2024 TechCrunch. All rights reserved. For personal use only.

What's Your Reaction?

0

Like

0

Dislike

0

Love

0

Funny

0

Angry

0

Sad

0

Wow

Comments

How likely are you to recommend our news vending website to others?

Very likely

Likely

Neutral

Unlikely

Very unlikely

Please select an option!

You already voted this poll before.

How likely are you to recommend our news vending website to others?

Total Vote: 86

Very likely

74.4 %

Likely

12.8 %

Neutral

7 %

Unlikely

3.5 %

Very unlikely

2.3 %

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone, etc.) when you visit a website. They help websites remember your actions and preferences (like login details, language, and other settings) over a period of time, so you don't have to keep re-entering them whenever you return to the site or browse from one page to another.

By continuing to use Services Uptown Tech, you're agreeing to our use of cookies as outlined in this policy. We hope this explanation helps you understand how cookies enhance your experience on our site. Thank you for being a part of our community!